Good It’s Gluten Free is the only meal kit brand to cater for consumers avoiding the top 14 allergens. It creates delicious bread kits, cooking sauces and accompaniments in on trend, international flavours, suitable for people with allergies, intolerances and coeliac disease.

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Selling direct to consumers through its own website, as well as Amazon in the UK and USA, the brand secured two major retail listings in the UK in early 2023. We worked with the talented in-house team at Good to create a new social media strategy in support of the retail listings going live. In three months, on Instagram alone, the revised strategy generated: