Marketing budgets remain under scrutiny, but the need to drive brand fame and propensity to buy is greater than ever. Marketing teams value the role of communications in achieving this, but agency retainers can be unrealistic.
As a freelance communications director, I embed and elevate communications functions and empower in-house teams to succeed. Contact me to find out how I've...
Hello.
I'm Julia Cross, lover of all things food and drink. I’m the former editor of a national food magazine, mum to a young coeliac, budding baker and avid supermarket browser. I've held senior roles in top communications agencies, leading campaigns for household brands from Quorn and Cadbury to Yorkshire Tea and Cravendale. Now, with my own business, I'm proudly working with names such as Northern Bloc and Jacksons of Yorkshire.
Agency rates feel unrealistic
A tactical, piecemeal approach to comms isn't having impact
A nimble, proactive comms partner is needed
In-house teams needs guidance and training