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An iPhone user taking a photograph of spices

An iPhone user taking a photograph of spices

Do small brand owners need to be content creators?

Some insights from a great day with Women in the Food Industry.

Mar 142 min read

It’s been a busy but enjoyable start to Easter here, including a day on set with @jacksonsbread, filming its first ever TV campaign. The PR has centred around a search for local people to star in the TVC, and we happened across the wonderful Gaynor and Sean. They met when they were both working at Jacksons Bakery and celebrate their golden wedding anniversary this year ❤️ A truly joyful project to work on, with more to come. The TVC airs next month.

📸 @guzelian_pictures
🎥 @wearepowerhousestudios @jacksonsbread

#work #pr #tv #bread #hull #comms #foodanddrink

It’s been a busy but enjoyable start to Easter here, including a day on set with @jacksonsbread, filming its first ever TV campaign. The PR has centred around a search for local people to star in the TVC, and we happened across the wonderful Gaynor and Sean. They met when they were both working at Jacksons Bakery and celebrate their golden wedding anniversary this year ❤️ A truly joyful project to work on, with more to come. The TVC airs next month.

📸 @guzelian_pictures
🎥 @wearepowerhousestudios @jacksonsbread

#work #pr #tv #bread #hull #comms #foodanddrink

Do petitions work? They’re everywhere aren’t they. And a brilliant way of generating awareness of issues that matter.

During the pandemic, an artist local to us started painting the BT boxes. He’s pretty well known in Leeds, but his work was new to our area and we were so happy! A ray of sunshine in a grim time. Anyway, the Karens at BT painted over his work one night because he didn’t have the correct permissions or whatever, and we were raging.

Not the biggest issue at the time, I realise, but we were not ok. So, I started my first ever online petition and in true, comms style, got a few signatures and some local press coverage (I used a pseudonym, I don’t know why!) As luck would have it, our artwork returned, even better than before!

Now I’m pretty sure there were other conversations at play that retracted the decision, but I think the fact that local people were able to have their say empowered them and made them feel in control.

And, from a PR perspective, they often make the news so in that respect, I’d say they work. A consideration for your next campaign, perhaps?

In the meantime, thank you for brightening our streets @burleybanksy

#art #streetart #leeds #hello #pr #comms #petition #campaign

Do petitions work? They’re everywhere aren’t they. And a brilliant way of generating awareness of issues that matter.

During the pandemic, an artist local to us started painting the BT boxes. He’s pretty well known in Leeds, but his work was new to our area and we were so happy! A ray of sunshine in a grim time. Anyway, the Karens at BT painted over his work one night because he didn’t have the correct permissions or whatever, and we were raging.

Not the biggest issue at the time, I realise, but we were not ok. So, I started my first ever online petition and in true, comms style, got a few signatures and some local press coverage (I used a pseudonym, I don’t know why!) As luck would have it, our artwork returned, even better than before!

Now I’m pretty sure there were other conversations at play that retracted the decision, but I think the fact that local people were able to have their say empowered them and made them feel in control.

And, from a PR perspective, they often make the news so in that respect, I’d say they work. A consideration for your next campaign, perhaps?

In the meantime, thank you for brightening our streets @burleybanksy

#art #streetart #leeds #hello #pr #comms #petition #campaign

I went out this weekend and my Saturday night hair got badly weathered. I didn’t have anything to tie it up with and I nearly had to go home because, frizz. Anyway I asked one lady who said ‘ I only have one and it’s for my hair, but you can take it…’!

This is an anecdote about the sisterhood and also how over the winter weather I am. And there’s no better sign that we’re turning a corner than to be working with Northern Bloc to plan for the summer season. I can’t wait to get started. Summer is on the way 🍦☀️

#work #pr #smallbusiness #icecream #spring

I went out this weekend and my Saturday night hair got badly weathered. I didn’t have anything to tie it up with and I nearly had to go home because, frizz. Anyway I asked one lady who said ‘ I only have one and it’s for my hair, but you can take it…’!

This is an anecdote about the sisterhood and also how over the winter weather I am. And there’s no better sign that we’re turning a corner than to be working with Northern Bloc to plan for the summer season. I can’t wait to get started. Summer is on the way 🍦☀️

#work #pr #smallbusiness #icecream #spring

I wanted to start showcasing some of my favourite creators, both to work with and be inspired by. This is Carla. She’s a lady after my own heart when it comes to her love of colour! She posts about fashion, life’s simple pleasures and her two gorgeous girls. We’ve had great fun creating content for my clients on a professional level, and on a personal level, she’s mum-spiration.

📸 @carlajmellor for @lottie_shaws

#influencer #contentcreator #mothersday #family #pr #smallbusinessowner

I wanted to start showcasing some of my favourite creators, both to work with and be inspired by. This is Carla. She’s a lady after my own heart when it comes to her love of colour! She posts about fashion, life’s simple pleasures and her two gorgeous girls. We’ve had great fun creating content for my clients on a professional level, and on a personal level, she’s mum-spiration.

📸 @carlajmellor for @lottie_shaws

#influencer #contentcreator #mothersday #family #pr #smallbusinessowner

My learnings from a brilliant event with @women_in_food_industry and @iphonefoodphotography. Link to blog in stories.

#content #blog #contentcreator #photography #smallbusiness #strategy

My learnings from a brilliant event with @women_in_food_industry and @iphonefoodphotography. Link to blog in stories.

#content #blog #contentcreator #photography #smallbusiness #strategy

Slug & Lettuce in Manchester is hosting a dating event with the iconic David Marc, of First Dates fame. The event comes as our research revealed that now, only 23% of people favour finding dates online. Is the nation finally tired of Tinder?

The event comes just in time for Valentines Day, on Feb 12th; and hopefuls can register for a place at the Slug & Lettuce website. I hope we find some matches! 🩷❤️💙💛💚

#dating #valentine #pr #foodanddrink

Slug & Lettuce in Manchester is hosting a dating event with the iconic David Marc, of First Dates fame. The event comes as our research revealed that now, only 23% of people favour finding dates online. Is the nation finally tired of Tinder?

The event comes just in time for Valentines Day, on Feb 12th; and hopefuls can register for a place at the Slug & Lettuce website. I hope we find some matches! 🩷❤️💙💛💚

#dating #valentine #pr #foodanddrink

I’m absolutely rubbish at New Year’s resolutions, so I finally decided to finish my website the week before Christmas because, you know, I had nothing else to do this week 🙈

A massive thank you to Shiny Happy Digital for helping me to finally get my ducks in a row, and Savvy Baker for the epic, edible call to action!

Link to new site in bio, please don’t click on the blog just yet though….!

#work #smallbusiness #pr #comms #foodanddrink #isitchristmasyet

I’m absolutely rubbish at New Year’s resolutions, so I finally decided to finish my website the week before Christmas because, you know, I had nothing else to do this week 🙈

A massive thank you to Shiny Happy Digital for helping me to finally get my ducks in a row, and Savvy Baker for the epic, edible call to action!

Link to new site in bio, please don’t click on the blog just yet though….!

#work #smallbusiness #pr #comms #foodanddrink #isitchristmasyet

Realising it’s the five-year-aversary of your first freelance head shots. So much has changed since this was taken, but my love of colourful bobble hats has not!

I’m excited to be starting this sixth year in business with a new approach for clients. Drop me a DM to find out more about how I help scaling food and drink businesses with communications programmes that really make a difference.

#pr #marketing #smallbusiness #foodpr

Realising it’s the five-year-aversary of your first freelance head shots. So much has changed since this was taken, but my love of colourful bobble hats has not!

I’m excited to be starting this sixth year in business with a new approach for clients. Drop me a DM to find out more about how I help scaling food and drink businesses with communications programmes that really make a difference.

#pr #marketing #smallbusiness #foodpr

It was a pleasure to support Slug & Lettuce last week with the reopening of its flagship venue on Deansgate, Manchester, following a £680k renovation. There were press, influencers, media partners, pink flamingos and a lady serving glasses of prosecco from an actual prosecco dress that I need in my wardrobe!

📸 @slugandlettucebars

#manchester #pr #marketing #work #smallbusiness #bars #launch

It was a pleasure to support Slug & Lettuce last week with the reopening of its flagship venue on Deansgate, Manchester, following a £680k renovation. There were press, influencers, media partners, pink flamingos and a lady serving glasses of prosecco from an actual prosecco dress that I need in my wardrobe!

📸 @slugandlettucebars

#manchester #pr #marketing #work #smallbusiness #bars #launch

For a few months, I’ve been working on a glorious project as the first editor of a new magazine called Free From Living, created for the allergy community. One of my first tasks was to interview TV legend, Steph McGovern, about IBS and gut health. Today, I picked up edition three, the last that I’ve edited and wow, what a journey. I’ve worked as a freelance journalist on and off since I left uni and this project has really rekindled that passion. For now, I’m focusing on comms, but always open to writing and editing briefs. I’ve also learnt so much about the free from world too; which is coming in very handy at work, and at home.

📸 @freefromlivinguk @brandingphotographeruk

#pr #marketing #copywriting #freelancewriter #editor #work #smallbusiness #tv #selfemployed #magazine #freefrom

For a few months, I’ve been working on a glorious project as the first editor of a new magazine called Free From Living, created for the allergy community. One of my first tasks was to interview TV legend, Steph McGovern, about IBS and gut health. Today, I picked up edition three, the last that I’ve edited and wow, what a journey. I’ve worked as a freelance journalist on and off since I left uni and this project has really rekindled that passion. For now, I’m focusing on comms, but always open to writing and editing briefs. I’ve also learnt so much about the free from world too; which is coming in very handy at work, and at home.

📸 @freefromlivinguk @brandingphotographeruk

#pr #marketing #copywriting #freelancewriter #editor #work #smallbusiness #tv #selfemployed #magazine #freefrom

There’s an awareness day for everything these days isn’t there? Like them or not, however tenuous, they can be a great opportunity for a news hook.

Here’s a throw back to a very tasty awareness day, National Ice Cream day, when I worked with Northern Bloc to create this super cool Paddle Up Parlour, which we exclusively tested with the team at Steph’s Packed Lunch, before taking it to paddle boarding events over the summer.

#icecream #pr #news #brands #paddleboarding #sup #leeds #leedsdock #summer #icecreamday #tv

There’s an awareness day for everything these days isn’t there? Like them or not, however tenuous, they can be a great opportunity for a news hook.

Here’s a throw back to a very tasty awareness day, National Ice Cream day, when I worked with Northern Bloc to create this super cool Paddle Up Parlour, which we exclusively tested with the team at Steph’s Packed Lunch, before taking it to paddle boarding events over the summer.

#icecream #pr #news #brands #paddleboarding #sup #leeds #leedsdock #summer #icecreamday #tv

Leeds is the first location outside London to welcome Zoom by Ocado, the online retailer’s super speedy delivery service, and I had the pleasure of launching this to the media.

Zoom by Ocado’s new warehouse in the city is home to 70 state-of-the-art robots which pick the orders, plus 130 new jobs. The service has 10,000 products from Ocado and it’s partner, Marks and Spencer, meaning… Percy Pigs delivered to your door! 🐷

#launch #pr #marketing #retail #work #smallbusiness #onlineshopping #percypig #leeds #leedsnews #leedsfood

Leeds is the first location outside London to welcome Zoom by Ocado, the online retailer’s super speedy delivery service, and I had the pleasure of launching this to the media.

Zoom by Ocado’s new warehouse in the city is home to 70 state-of-the-art robots which pick the orders, plus 130 new jobs. The service has 10,000 products from Ocado and it’s partner, Marks and Spencer, meaning… Percy Pigs delivered to your door! 🐷

#launch #pr #marketing #retail #work #smallbusiness #onlineshopping #percypig #leeds #leedsnews #leedsfood

A few weeks ago I had the pleasure of helping to launch Northern Bloc’s ice cream for dogs. Minnie, our official taste tester gave it the seal of approval on a sunny, spring day at Temple Newsam in Leeds. Northern Bloc’s ice cream for dogs is available now at selected days out venues across the country.

📸@northern_bloc @asadour_guzelian

#dogsofinstagram #icecream #dogicecream #pr #foodpr #marketing #launch #work #leeds #comms

A few weeks ago I had the pleasure of helping to launch Northern Bloc’s ice cream for dogs. Minnie, our official taste tester gave it the seal of approval on a sunny, spring day at Temple Newsam in Leeds. Northern Bloc’s ice cream for dogs is available now at selected days out venues across the country.

📸@northern_bloc @asadour_guzelian

#dogsofinstagram #icecream #dogicecream #pr #foodpr #marketing #launch #work #leeds #comms

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