Communication services to make your brand
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Eat and Green offers communications programmes for scaling food, drink and lifestyle brands. We combine a nimble, freelance approach with big agency expertise , offering programmes to suit businesses of all shapes and sizes.
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Have a look at the three services I offer:
Freelance Communications Director
Setting up, training and supporting your
in house comms function
​Elevating communications in scaling businesses can help to drive fame, secure listings and increase propensity to buy.
But in lean, in-house marketing teams, budgets are limited, and tactics can take priority. Comms meets immediate, short-term needs, without a solid, long-term strategy for success.
This limited, piecemeal approach results in inconsistency and mixed brand messaging, not to mention minimal impact on the bottom line.
Your freelance communications director can embed and elevate communications in your business, laying the groundwork for a strategic, effective comms programme .
This support can include:
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Communications strategy and planning
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Creative campaign ideation and planning
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Agency recruitment and briefing
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In-house comms expert recruitment
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Communications team coaching and training
On-going Communications Support
We do the work so you don’t have to!
Looking for a comms agency but worried about the cost? Been bitten by the high turnover of agency teams? Considering a freelancer but not sure where to start?
Founded by me, a senior agency leader turned freelancer consultant, with over 18 years’ experience in top agencies in Leeds and London, Eat and Green provides the best of both worlds.
Our comms support is top agency quality, with a freelance approach and pricing. This means:
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we understand budgets and don’t require an indefinite retainer
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we think strategically and align activity to commercial goals
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we create ideas that work across all marketing touch-points whilst working in a lean, nimble way
My trusted network spans publicists, social media community managers, content creators and more, enabling us to dial up the support when needed. ​
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Our support includes:
• Communications strategy and planning: we’ll create a plan that reflects commercial goals • Media relations across consumer, trade and corporate channels: from product launches to CEO profiles and more, we’re expert storytellers • Influencer relations: we’ll create your influencer strategy, recruit and manage your influencer partners to create top notch content • Content strategy and planning: are your communications channels aligned? We’ll make sure your blogs, social channels, newsletters and more are all singing from the same hymn sheet • Copywriting: Our expert writers craft content that’s concise and powerful, subtly interspersed with key messages • Creative campaigns: Our team has created and delivered award-winning, multi channel campaigns in leading comms agencies. We can do the same for you
I’ve helped brands by raising awareness, driving online sales and securing retail listings
have a look at how i've done this
Toolkits and training
Empowering start-ups to deliver
their own comms
Are you a food, drink or lifestyle start-up, looking to test the water with communications but unsure of the first move?
Do you understand the value of clear, effective social media content but don’t know where to start? Or do you dream of your brand having its moment on the radio or in a magazine?
Our affordable toolkits for small businesses will teach you how to do just that. A suite of assets, tailored to your business and designed for you to implement with ease, coupled with two virtual training sessions to get you started.
We can help you by:
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developing toolkits for small food businesses that have enabled them to secure magazine features, live cooking demonstrations and even a regular slot on a local radio station.
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