Generating advocacy and product awareness with influencers, for Jacksons of Yorkshire
As part of our retained consultancy work with Jacksons, we’ve recruited the brand’s first influencer panel to share product reviews and inspiration. Quirkily named the Jacksons Bread Board, the panel is made up of influencers across different communities and with varying degrees of followings, to appeal to and inspire both new and existing users of the brand.
TV’s Sam Nixon is creating simple comfort food, whilst Dom in the Kitchen is whipping up brand new serving suggestions like the Jacksons Club Sando, sharing across Instagram and his You Tube show, Mouthfull. Lunchbox Mama even went viral with her painted bread sandwiches!
Creating content for their own feeds as
well as Jacksons’ the Bread Board plays a crucial role in raising awareness of the brand’s key attributes in the very places where consumers are searching for suggestions from people they
admire and trust.
1 You Tube cookery show sponsorship
2 million reach of influencer activity, three months post launch, with one piece of content
alone reaching over 1 million people
20% increase in Jacksons’ social media following, three months post launch
