On-going comms consultancy,
with Jacksons of Yorkshire
Since 1851, the Jackson family has been producing bread from its bakery in East Yorkshire.
Now one of the UK’s favourite bakers, its rolls and loaves are stocked in supermarkets nationwide, retaining the highest standards of texture and freshness.
Eat and Green was enlisted by Jacksons of Yorkshire to support the brand’s overall aim of increasing consideration and awareness. Providing on-going consultancy and delivering a portion of the work, we’re acting as an extension of the busy in house
team.
The activity is still in play and in the first six months we’ve: devised a bespoke measurement framework, set up an on-going core comms function for the brand, devised and launched a creative
campaign, recruited and on-boarded partner agencies to deliver elements of the work, overhauled the social media content strategy, secured a new strategic charity partner and completed an experiential campaign.
3 million loaves featuring new creative campaign on pack
29% increase in brand awareness from, three months post launch
Campaign reach of 5 million, three months post launch
9% increase in brand consideration, three months post launch
1 charity partnership secured
