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Creating the world’s first paddle up ice cream parlour with Northern Bloc

Summer and ice cream go hand-in-hand but creating cut through in the sunshine can be tricky. So, at Northern Bloc, we teamed up with our new friends at Red Paddle Co to create the world’s first paddle up ice cream parlour, showcasing both brands’ commitment to all things sustainable. 

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We tested the vessel at Leeds Dock with the help of some willing volunteers and generated a raft of press coverage (pardon the pun!) including a five-minute TV slot on Channel 4’s Steph’s Packed Lunch.

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15 pieces of standout press coverage
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1 national TV exclusive
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1 long term strategic partnership secured with like-minded brand, for on-going experiential opportunities

Spill the beans. We can’t wait to
hear your story.

Get in touch to book a complimentary 30-minute consultancy call.
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