Creating the world’s first paddle up ice cream parlour with Northern Bloc
Summer and ice cream go hand-in-hand but creating cut through in the sunshine can be tricky. So, at Northern Bloc, we teamed up with our new friends at Red Paddle Co to create the world’s first paddle up ice cream parlour, showcasing both brands’ commitment to all things sustainable.
We tested the vessel at Leeds Dock with the help of some willing volunteers and generated a raft of press coverage (pardon the pun!) including a five-minute TV slot on Channel 4’s Steph’s Packed Lunch.