Lottie Shaw’s is a heritage craft bakery baking “seriously good” treats in the heart of Yorkshire. The brand has a loyal following in its heartland and seeks to raise more awareness on a national level, become famous for its Yorkshire Parkin and drive traffic to its own, direct-to-consumer website, the only place where the full range of treats and hampers is available.

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A programme was devised of activity across key gifting occasions, focusing on an online audience to generate traffic via websites and social. Activity included promoting the launch of three highly sought after gifting products with Yorkshire artist, Eleanor Tomlinson and an artisan product based on the core Yorkshire Parkin, the Proper Posh Yorkshire Parkin Chocolate Biscuit