Tackling food waste with The Real Junk Food Project
The Real Junk Food Project is the UK’s biggest environmental charity tackling food waste. Founder, Adam Smith, openly says that his main objective is that his organisation no longer exists, because food waste will have been eradicated when there is no longer a need for his services. He is an inspiration.
I begun working with TRJFP at the height of the pandemic and amongst other things, provided strategic comms support during the opening of its a new 11,000 square foot purposely renovated warehouse. TRJFP’s new HQ increases its capacity to rescue surplus food.