I spent a fun and insightful day last week with Women in the Food Industry. Its International Womenās Day event celebrated new and emerging women-owned food and drink brands, with brand owners showcasing their work, offering tastings and taking part in insightful panel discussions and debates with a raft of incredible guest speakers.
The day centred around a photography workshop with Rupa Nagamootoo, which saw attendees learn techniques on how to capture beautiful food photographs with an iPhone. It got me thinking about the role of content for smaller, scaling brands, whose budgets are tighter than ever, yet the pressure to show up on social media day in, day out, is off the chart.
ARE PROFESSIONAL PHOTOSHOOTS A THING OF THE PAST FOR SMALLER BRANDS?
I donāt think so, no, but I do think they need to be reserved for major events. Weāre talking websites, PR , packaging, advertising, each of which require a specialist creative photographer, with a very specific (and different) skillset. I donāt believe that a professional needs to be enlisted for day-to-day social content. If you have the budget for a content creator then great, recruit one. But if not, small brand owners need to step up and become their own content creators (I know, because theyāve not got enough to do, right!)
HOW CAN BRAND OWNERS WIN AT CONTENT CREATION?
Sure, the photographs and videos are important, but thatās only part of the story. To really succeed in content creation, the story behind the content needs to be solid, and thatās where PRĀ comes in. Spending budget to work with experts like Rupa will provide great imagery, but what does that imagery represent? Ā How does it bring the brand to life and speak to the target audience in a way that really resonates with them? Where do you post it, and when? Ā Crack that, and youāve cracked content creation.
Find out how I can help you create a solid Ā social media strategy for your Ā scaling brand.Ā Get in touch on julia@eatandgreenpr.com.Ā
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